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Guide to Writing a Business Plan
The Guide to Writing a Business Plan is designed to help new or existing business owners take an objective look at their business, identify areas of strength and weakness, pinpoint needs that otherwise might be overlooked, spot opportunities early, and begin planning how best to achieve their goals.
The Guide to Writing a Business Plan is designed to help new or existing business owners take an objective look at their business, identify areas of strength and weakness, pinpoint needs that otherwise might be overlooked, spot opportunities early, and begin planning how best to achieve their goals.
Table of Contents
INTRODUCTION ......................................................................................................... 3
WHY WRITE A BUSINESS PLAN? ................................................................................ 3
WHAT IT INCLUDES ................................................................................................... 4
A. The Business Plan Outline ....................................................................................... 4
1. Business Description ............................................................................................... 4
2. Product/Service ..................................................................................................... 4
3. The Location .................................................................... ...................................... 4
B. THE MARKETING PLAN .......................................................................................... 4
1. Competition............................................................................................................. 5
2. Pricing and Sales ..................................................................................................... 5
3. Advertising and Public Relations ............................................................................ 5
C. THE MANAGEMENT PLAN ...................................................................................... 5
D. THE FINANCIAL MANAGEMENT PLAN .................................................................. 5
Sample Business Plan Outline ...................................................................................... 7
WHY WRITE A BUSINESS PLAN? ................................................................................ 3
WHAT IT INCLUDES ................................................................................................... 4
A. The Business Plan Outline ....................................................................................... 4
1. Business Description ............................................................................................... 4
2. Product/Service ..................................................................................................... 4
3. The Location .................................................................... ...................................... 4
B. THE MARKETING PLAN .......................................................................................... 4
1. Competition............................................................................................................. 5
2. Pricing and Sales ..................................................................................................... 5
3. Advertising and Public Relations ............................................................................ 5
C. THE MANAGEMENT PLAN ...................................................................................... 5
D. THE FINANCIAL MANAGEMENT PLAN .................................................................. 5
Sample Business Plan Outline ...................................................................................... 7
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copyright © 2008 Curators of the University of Missouri
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